Hi.
I’m Roberto. Thanks for coming.
My mantras
🤩 Tell the best story possible.
🎯 Write for the right user at the right time.
⚡️ Keep it moving.
What I do
🛠 Content design / UX copy / Content strategy
💰 Tag lines / marketing (digital, print, retail)
🔬 Branding & naming
🎙 Scripts (video, TV, radio)
🎁 Packaging
📜 Long-form editorial
🤓 Instructional / technical writing
♟ Social media strategy
💥 Manifestos for days
Who I’ve written for
Facebook, Nike, Google, Off-White, Molekule, Red Bull, Stumptown, eBay, American Crew, TEDxPortland, Waze, ChefsFeed, Esperanza Spalding, artists, musicians, fashion designers, photographers, and non-profits
What role do you need?
I’ve worn many hats: soccer journalist, profesor de inglés, brand writer, etc. I’m also a polyglot. But, most crucially, I can play your favorite tune on sax while ice skating backwards.
Résumés
🔧 Content designer / UX writer / CD manager
🥊 Lead copywriter / Head of content
🔎 Content writer / Editor